BE A STAR – SANS SOUCIS Modelcasting
Kim-Alexandra Zühlke is the lucky winner of the SANS SOUCIS „Be a Star“ contest.
Baden-Baden, 8. Mai 2006:
She’s made it! Kim-Alexandra Zühlke from Wesel on the Rhine is the new face of SANS SOUCIS. She becomes the brand ambassadress and the new SANS SOUCIS woman in all campaigns worldwide, for which she receives a €30,000 advertising contract. Kim’s winning feature is the naturalness that she radiates both on and off camera. For SANS SOUCIS as a brand offering a broad range of decorative and care cosmetics, a versatile, changeable face is enormously important. And that talent Kim proved to the jury.
She accompanies the advertising relaunch of the brand and will make her contribution toward positioning SANS SOUCIS in a younger, more upscale environment.
The 10 favorites passed in review in three different outfits, sponsored by Patrizia Pepe, to present themselves to the jury and guests of the evening. All finalists were made up in the coming SANS SOUCIS Fall/Winter Look 2006/2007: “Diva” featuring red lips, smoky eyes and black lid line.
Exquisite Thomas Sabo silver jewelry rounded out the image of the ten competing beauties.
The event on 5 May 2006 in Baden-Baden was emceed with charm and sparkling wit by German actor Ralf Bauer. Some 200 guests were enchanted by a show that brought plenty of glitz, glamour and popular celebrities to the Baden-Baden spa on this splendid May weekend.
The high-caliber jury consisted of Dana Schweiger, photographer Mayk Azzato, Stephanie Neureuter (Beauty Director, GLAMOUR), Bruce Darnell (Choreographer of Germany’s Next Top Model), Anette Vogelmann (Marketing Manager SANS SOUCIS), Susanne Rieger (Marketing TopCos Parfümerieverband) and the New York STAR Broker Thomas Zeumer (the man who discovered Heidi Klum and Claudia Schiffer).
During the show Vanessa S. – former finalist of the 1st “Germany Seeks Its Superstar” round – gave a live premiere performance of songs from her soon to be released album.