Sans Soucis - In the 21st century
| 2011 | The famous moderator and actress Nova Meierhenrich becomes the new brand ambassador of SANS SOUCIS | |
| 2011 | SANS SOUCIS looks fresher and trendier - the skincare and color cosmetics are launched in a new design | |
| 2010 | SANS SOUCIS receives the exclusive fragrance license David Garrett | |
| 2010 | The fountain is removed from the logo - new lines and packagings are developed | |
| 2009 | SANS SOUCIS is celebrating it’s 70th birthday this year. | |
| 2007 | SANS SOUCIS is the world’s first cosmetic manufacturer to employ the Renovage ingredient – in its PRE-AGE series RenovAgeStop SH 1/10. | |
| 2007 | Relaunch of the color cosmetics range – with a modern “face” and high quality packaging. | |
| 2006 | SANS SOUCIS seeks a brand ambassadress with the BE A STAR competition. Kim Zühlke becomes the new face of the brand. | |
| 2006 | Revision of the entire skin care range – introduction of a color-coding system for the individual lines. | |
| 2005 | SANS SOUCIS positions itself as an entry-level brand in retail outlets. | |
Sans Soucis - In the 20th century
| 1997 | Exclusive use of genuine thermal spring water from Baden-Baden. The water is gradually integrated in all the skin care products. | |
| 1986 | Introduction of the innovative 2-phase moisture concentrate DEEP MOIST DEPOT. | |
| 1980 | Worldwide pioneer of the novel Repair Complex ingredient – which for the first time prevents light-induced skin aging at the root. | |
| 1970 | World’s first use of soluble collagen. | |
| 1967 | A consistent series system is introduced for SANS SOUCIS products, arranged by skin type and condition. | |
| 1950 | ||
| 1948 | ||
| 1939 | Company founder Walter Friedmann develops the first color cosmetic products in his private laboratory. |



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