SANS SOUCIS – THE SUCCESS STORY

ClearSkin (1984-1988)
Baby Care (1966-1973)
Creme 25 (1964-1967)
The first Sans Soucis logo
Company founder Walter Friedmann
The first advertising campaign
  • 2014

    Sans Soucis celebrates 75 years of cosmetic competence. Peach Blossom Crème, the first care product from Sans Soucis, is now available in a revised, modern formulation and celebrates its comeback.

  • 2012

    SANS SOUCIS offers certified natural cosmetics.

  • 2011

    SANS SOUCIS looks fresher and trendier - the skincare and color cosmetics are launched in a new design.

  • 2010

    The fountain is removed from the logo - new lines and packagings are developed.

  • 2009

    SANS SOUCIS is celebrating it’s 70th birthday this year.

  • 2007

    SANS SOUCIS is the world’s first cosmetic manufacturer to employ the Renovage ingredient – in its PRE-AGE series RenovAgeStop SH 1/10.

  • 2007

    Relaunch of the color cosmetics range – with a modern “face” and high quality packaging.

  • 2006

    Revision of the entire skin care range – introduction of a color-coding system for the individual lines.

  • 2005

    SANS SOUCIS positions itself as an entry-level brand in retail outlets.

  • 1997

    Exclusive use of genuine thermal spring water from Baden-Baden. The water is gradually integrated in all the skin care products.

  • 1986

    Introduction of the innovative 2-phase moisture concentrate DEEP MOIST DEPOT.

  • 1980

    Worldwide pioneer of the novel Repair Complex ingredient – which for the first time prevents light-induced skin aging at the root.

  • 1970

    World’s first use of soluble collagen.

  • 1967

    A consistent series system is introduced for SANS SOUCIS products, arranged by skin type and condition.

  • 1950

    The color cosmetics now follow the first skincare products.

  • 1948

    The first exhibition in Frankfurt.

  • 1939

    Company founder Walter Friedmann develops the first color cosmetic products in his private laboratory.