Our History

BADEN-BADEN: WE LOVE OUR HOME. THEN...

SANS SOUCIS has always been closely linked with its home. 80 years ago, the company founder Walter Friedmann opened his first beauty salon with a private laboratory where he developed his first and legendary beauty products. He always remained faithful to his roots and the nearness of his home-town Baden-Baden where he was born and where he grew up.

 

...AND NOW.

Because home is where you feel good. This also stands for SANS SOUCIS. The feeling composed of familiarity and wonderful memories of 80 years of experience. The safety and security regarding the inhouse development and manufacturing in a very special team. A team of women and men making SANS SOUCIS what it is: A brand with heart and passion.

2018-2019
The 80th anniversary of SANS SOUCIS. SANS SOUCIS. 80 years SANS SOUCIS. SANS SOUCIS thinks back to its beginngins and its home, Baden-Baden. The fountain returns to the logo, the product lines and designs are standardized.
2010
The fountain is removed from the logo - new lines and packagings are developed.
2006
Revision of the entire skin care range – introduction of a color-coding system for the individual lines.
1986
Introduction of the innovative 2-phase moisture concentrate DEEP MOIST DEPOT.
1980
Worldwide pioneer of the novel Repair Complex ingredient – which for the first time prevents light-induced skin aging at the root.
1970
World’s first use of soluble collagen.
1967
A consistent series system is introduced for SANS SOUCIS products, arranged by skin type and condition.
1950
The color cosmetics now follow the first skincare products.
1939
Company founder Walter Friedmann develops the first color cosmetic products in his private laboratory.